Incredible distances and challenging environments are issues Australian truck operators cope with on a daily basis. These are made even tougher by the debilitating effects of traffic delays on tight schedules.

Fortunately, the shift towards greater use of vehicle telematics in fleet management is gathering momentum, and Pinpoint Communications, a leading provider of GPS services in Australia, is leading the way in helping drivers find alternative, congestion-free routes easily.

Businesses bear the brunt of traffic jams 

Transport businesses are being increasingly hamstrung by rising traffic congestion, with the resulting delays incurring higher operational costs. Indeed, a disproportionate 48 per cent of the avoidable social cost of traffic jams in Australia's capitals are shouldered by transport businesses, according to the Bureau of Infrastructure, Transport, and Regional Economies.

Traffic delays cost transport businesses millions of dollars annually.

What are the options?

Currently, there are widely used low-tech strategies to help drivers avoid traffic jams, such as overhead signs and basic road markers. However, these rarely respond instantaneously to ongoing congestion information, not giving drivers sufficient warning to change route.

Increasingly, transport businesses are relying on Advanced Vehicle Management (AVM) solutions to increase communication between vehicles and provide accurate traffic delay data, coupled with advanced GPS technology. However, not all of these technologies are able to fully cover the range of rural and regional areas that transport businesses may be required to navigate.

Pinpoint's telematics solution

The premier in AVM technology is Pinpoint Communications' Mobile Work Platform (MWP) device. Flexible and state-of-the-art, the MWP is a cross-platform communication, dispatch and navigation system that is easily customisable for a range of uses.

Centralised to a single console for effective fleet management and heavy vehicle monitoring, this system ensures low support costs and effective communications between management and drivers. It also gathers and collates live traffic reports to produce readily-available alternative transport routes.

Pinpoint's MWP devices have already been deployed for use across numerous industries, including United Resource Management (URM) and Randwick City Council. The devices have proved immediately successful, with the ease of access to communication channels and traffic reports aiding in avoiding costly delays.

Avoid costly traffic delays

Traffic congestion levels are set to rise by 2 per cent annually, while the avoidable social cost of these will skyrocket to $30 billion by 2030. Switching to AVM solutions is forward-thinking, ensuring that your transport business remains efficient. Contact Pinpoint Communications for more information on how advanced vehicle telematics can help your business today.